I want a share a strategy I use personally and have had success with over the last 4 years of writing, sharing, and developing new content. In short, I use the platforms:
Let's get started!
Journaling: I always start with journaling a topic or business challenge as it associates with a particular solution I find in my daily activities of selling, meet with decision makers, or troubleshooting some new challenges with current clients. So, my content is all based on real challenges, with real people - not theory. So, let's take an example of a current client having some challenges with their sales channel, conversion from the website, lead generation, or user-experience. I'll have some strategies I know about at hand, relay them to the customer, and when the problem is fixed, use that as an example by creating content around this challenge. In addition to my solution, I'll research other solutions on the market, other strategies, or additional free SaaS or software they can implement to help them expedite this process.
InPublishing: I take these finalized ideas to InPublishing, here on LinkedIn. I write up the article based on my findings, my research, and what I personally did to help my client. I include as many details as possible, industry statistics, data, and troubleshooting techniques to help spot a potential challenge. This sets the stage for further content publishing.
Ebook: I'll create an ebook around these particular challenges. I like to highlight a few points about the topic and give some insights through a "5 Steps to increase lead conversions" or "15 Cost Free Lead Magnets" and others include, "21 days to 210 fresh new leads." Titles like that seem to work really well, as they're quick and painless to read with plenty of screen shots for examples.
Facebook Live: I haven't done this in almost 4 weeks, but I need to get back to it. I'll take the content from the InPublishing article and create a Facebook Live video with it to help my clients, associates, or other sales professionals in my network come up with strategies based around my findings. This helps me build credibility as others private message me with questions, or links to the articles, and even block out some time for a video call or in-person visit. I'll explain my findings, step by step and open the floor for some questions as they can contact me through my email, phone number, website, or right there on Facebook. I also put in a plug to download my ebook, which is a simple PDF on my website that requires them to enter their name and email address to access my ebook. I use this information to segment my email marketing lists based on the content they're seeking.
Facebook: I'll share the InPublishing article on Facebook, include some lead magnet in the description to ensure I get some click through and engagement. This also includes information on how to access my ebook.
Instagram: My instagram is typically some ad created in Google Draw or Canva. They're both free and easy to use. I create attractive ads with clear call to action and provide links in the bio for them to access my ebook, read my articles and many other successive steps. I typically get new leads out of this for my email marketing list as well, again, based on the solution they're trying to solve based on the media they wish to access. In some cases, I upload a 5 part video series allowing my audience access my videos based on the content I created through journaling, and publishing to InPublishing. Same content. Instagram has an entirely different audience and simply by using the same content, can access those seeking answers for those same challenges.
Instagram Live: I go live on Instagram often to ensure my audience is engaged and gets the proper notifications. This, again, is in regards to the same content I used in my journaling and InPublishing content creation process.
Quora: This is another place I publish information often. Again, I use the same information from my journaling and InPublishing article to reference the talking points, topic and challenge-solutions. I embed links to my ebook, InPublishing article, and website for more information.
Email Marketing: Lastly, I take the links from the InPublishing article, link to my LinkedIn bio, link to my Facebook page to access other articles and curated content, as well as a lead magnet to "Selling Value: is it the right strategy?" and other related topics. These sources all have access and links to my website, instagram, facebook, quora and ebook download locations.
As stated before, this is very simple and effective. You had just taken 20 minutes out of your day to share your same content on multiple platforms, reached 4 different audiences, and provided your prospects, clients, and associates with some new information that is currently plaguing their market they thrive in.
My strategy: Repurpose! I simply repurpose my content I created, and technically curate it, by sharing it on multiple platforms. I do have a blog, but it is the same content I shared on InPublishing. Same exact article, copy and pasted. If you don't have 20 minutes in your day to write an article, share information about your industry and build credibility, then you're missing out. This isn't a strategy to sell, sell, sell, rather a strategy to help you become an expert in your field as you not only share information, but are now in a position to find out new and relevant information as you continue sharing articles. You find yourself researching the market, the industry and new ways to sell value to your prospective clients and paying customers. You can also find articles and share them on these platforms, but make sure you credit the author and cite the source. It is another great way to ensure you're delivering valuable content on a consistent basis. Any experienced and successful internet marketer will tell you, "Consistency is key when it pertains to blogging, writing articles, creating content or curating content."
I hope that helps!
Curtis DeCora has helped start 61 businesses throughout the states of Wisconsin and Minnesota, as a consultant and business growth specialist. He has 10 years of B2B sales experience in the corporate and small business areas.