Local Search Solutions
Calls, clicks and quotes
How many businesses in the Hayward Area would like more calls, clicks and quotes? The answer is, all of them.
The fact remains, Hayward residents and business owners are stuck in the 1980s. We see hundreds, if not thousands, of dollars every year pumped into publications and magazines or associations.
After inquiring with some businesses owners in the area, I find that most of these publications are simply keeping those publication owners pockets lined.
They aren't benefiting the area businesses, like they should be.
So, what does this all mean?
Well, it means that these achievements were accomplished without the usage of newspaper ads, publications, or other area directories.
This was all accomplished through Local Search.
What is Local Search?
Local Search is simply defined as consumers and individuals seeking services and finding businesses on a local level. if you're not getting found in those search results, then you're missing out on massive opportunity. Here is an example of our latest client:
The #1 listing here is Pachal Insurance Agency. They are an agency in the area of Dayton, Minnesota.
Again, why is this important?
This set of 3 listings is called, "The 3-Pack" which consumes 78% of all clicks, calls and website visits according to Google. If you scroll below that, you'll find businesses ranked in those results. Those rankings obtain 19% of clicks, calls and website visits. As far as Google Adwords, they take up just 3% of clicks, calls and website visits. Yes - that does say 3%.
We ran zero (0) ads, and simply focused on getting them listed, created a website that could capture the traffic from website clicks and are getting people to enter their information for an insurance quote in their area - Dayton, Minnesota.
"LINE OF SIGHT" Theory
The "Line of Sight" Theory is simply based on the fact that consumers and people seeking products, services or solutions are looking in a particular direction .
The theory is, BE IN THAT DIRECTION.
That's it. Nothing more. Nothing Less.
Simply be present in that line of sight. The best way to do this is to get in that 3-Pack we identified above with Pachal Insurance Agency. Now, it does take some work to get your listing verified and ranked, but once it is done - you'll have long-lasting results. If you run Ads, you'll have results until you stop paying. There is SEO - which Local Search is not. SEO is the activity of optimizing your keywords and endless blogging to get organic (unpaid) search rankings that are long-lasting - but very expensive.
The Solution: Local Search
It is that simple. Get found by local individuals looking for your product, service or solution by showing up in the maps where 78% of clicks, calls and website visits occur.
Should you have any questions, comments and/or clarifications, please feel free to contact me.
Curtis DeCora specializes in Business Development and Tribal Economic Development roles. Equipped with 10 years of experience in corporate sales, door-to-door sales, and outsourced sales - helping small businesses increase their sales and increase productivity.