Tags: Digital Marketing
WHAT IS DIGITAL MARKETING?
Digital Marketing isn't as elaborate or complex as most people think it is.
Digital Marketing is... Communicating a value exchange of products, services or solutions through electronic devices.
That's it. Nothing more. Nothing less.
You're simply leveraging the mobile applications, software, platforms, and digital channels consumers use on a regular basis to push marketing messages about your company, product, service or solution.
These channels include Facebook, Instagram, LinkedIn, Google, YouTube, Pinterest, and various other platforms you consume on a daily basis to get your news, weather, sports scores, and relevant content.
10 TYPES OF DIGITAL MARKETING
Search Engine Optimization or SEO refers to build up the reputation of your digital assets through increase visibility in search engine results through non-paid or organic means.
Digital Assets: Images, Text, Blog Posts, Articles, Videos, Social Media Profiles, Maps, and websites.
When someone searches specific keywords, terms and phrases, Google dishes up a variety of relevant links with ranking authority and reputation. In the process of SEO, you're optimizing your digital assets to ensure you show up in those results.
These search engine results revolve around content you create, and how relevant it is to the search query entered by the searching party. The more relevant, the higher your digital assets will rank.
Search Engine Marketing or Pay-Per-Click picks up the slack where SEO falls short. If you're not ranking (yet) for specific keywords (short and long-tail), then you'll find success with pay-per-click campaigns.
These campaigns will help you show up in search results in the paid sections of Maps, Google Search Results, and paid sections of social media platforms.
Pay-Per-Click refers to the method of which you market your services to individuals utilizing search engines to find specific results, and you pay for each click a searcher initiates to find out more information about your product, service or solution.
If they don't click. You don't pay. If they click. You pay. It is as simple as that.
Social Media Marketing refers to leveraging social media platforms to market their business, product, service or solution.
Social Media platforms allow you to run paid advertising campaigns, they allow you to create groups on specific topics and push content to those individuals looking to network, do business with others, or learn more about a specific topic to help them grow, expand and develop their very own business.
Social Media is an invaluable asset due to the psychological aspects of social media. If you like coffee, you can join groups and talk about coffee. You can share your favorite coffee with them, and how to utilize your favorite coffee to come up with unique recipes to make your coffee shop more profitable or attractive. You can also look to social media to build an audience of like-minded individuals.
If you have an Online Course, you can share that with your like-minded audience and if it is about coffee, they can pay for your course, attend and learn how to come up with new recipes to improve their coffee shop.
Social Media allows you to corral individuals around a specific niche, organize them and do business with them.
When I think about great Content Marketers, I think YouTube. YouTubers with millions of followers are doing something truly fascinating.
They are corralling individuals who share a common interest, organizing them and continually pushing them content. My children watch their favorite YouTubers on a daily basis.
They specifically like the YouTubers who engage in gaming. Fortnite is a wildly popular game, and YouTube allows content marketers to leverage that topic and share their game play with their audience, create engagement, followers, and push them merchandise, free eBooks, free courses, or free specialized gaming groups, as well as paid versions of free gaming groups.
Affiliate Marketing has become one of the most fruitful and untapped revenue producing ventures in the marketplace, today. There are Affiliate Marketers who are making a living on passive income through the usage of their Niche Sites, Niche Blogs, and e-Commerce stores simply by setting up sites, sharing content, getting sites ranked and pushing products.
The most popular form of Affiliate Marketing is Review Sites. Affiliate Marketers put up a Review Site, to review specific products, services or solutions, and give a recommend for or against a specific company and get paid on conversions (when people buy based on their recommendation).
Most Affiliate Marketers are using platforms like ClickFunnels or Builder-All to create niche sites, and niche blogs, and using the sales funnel methodology to capture leads, and push them content on a continual basis for purposes of conversions.
These platforms allow for sales automation. They set up the process and allow the platform to do the work with a pre-defined and pre-determined sales process the prospect and visitor goes through to purchase the product, service or solution.
Influencer Marketing is exactly what it sounds like. You simply leverage the power of a heavy social media influencer with a large audience, large following and have them market your product, service or solution through their channels.
If you find a YouTuber with a million followers, you can send them your product to review. They can create an entire video based on your product, service or solution, and give a recommendation for your product, and you simply sit back and watch the sales roll in.
Ideally, you want to have a subscription based model for the influencer to recommend, so you can get paid on a monthly basis for a predetermined and pre-defined amount of time.
Email Marketing has been here for a very long time, and it certainly shows no signs of going away.
Social Media platforms are getting heavily regulated, and some platforms will no longer allow you to conduct business the same way you did just three (3) months ago. However, Email Marketing allows you to grow, expand and develop your email marketing lists with little to no effort.
The most common form of building a list is to offer a free product, service or solution. Create an offer of massive value that costs you little to nothing, offer it on your website, YouTube channel or social media profile page, capture the information from the interested party and add them to your email marketing list. This is the "OPT-IN" process.
If you blog daily, you can simply send them a daily email campaign which leads to your daily blog post. Those blog posts should be of massive value to keep your audience engaged and interested so they can take the time to write compelling and engaging content.
Viral Marketing is what Seth Godin refers to as, "Remarkable", or something to make a remark about.
Typically Viral Marketing includes something trendy, funny, strange, offensive or horrifying. I would wager a guess that most of us see some sort of adult content on Facebook in the form of a video or image. We tend to click on those images. Those engagements of clicks and click-throughs, are making the post go "Viral." The more views, impressions, clicks, shares, likes, and comments are what makes content go viral.
Some sources define "Viral" as an image, video, post, or digital asset shared, viewed and clicked more times than the following of the posting page. As an example, if the poster of that viral post has 1,000 followers of that page, and you get 5,000 shares, likes, and clicks - by definition of some sources, that went "Viral."
SMS and Text Message Marketing is a powerful tool. The majority of text message campaigns have an open rate of 92% or greater. The best campaigns have a 98% open rate. That simply implies that the recipient of those text messages are opening your text message to the tune of 98% of all recipients.
Text Message Marketing is great for reminders, free offers, and some use them as a lead generation tool. They run an ad, and have the interested party text "Some Word" to a 5-number sequence.
This OPT-IN process will prompt an automated follow-up and entry into the database. That automated message will include a link to the offer. These are highly effective digital marketing campaigns, if used correctly.
Ringless Voicemails are heavily underutilized with marketing agencies and business owners in today's digital marketing ecosystem.
Ringless Voicemails are listened to the tune of 87%. This means that people are checking their voicemails and listening to your voicemail to the tune of 87% of all recipients who receive your message.
I leverage a messaging sequence in all of my Ringless Voicemail Marketing campaigns. In short, we use a 7-step sequence that simply reminds the targeted individual with a specific offer, using a compelling pitch, and awaiting their call back. Just like any other marketing campaign, the recipient needs to hear your message an average of five (5) times before they make a concerted effort to response or take action.
Ringless Voicemail Marketing allows you to take anywhere between 50 - 50,000 phone numbers, and drop a single voice recording to every single one of them with the click of a button. If you're running a local or national campaign - the results are the same.
Digital Marketing is a very powerful method of generate new business opportunities for your company, if used correctly.
The challenge is finding out what works best for your business, ideal client profile, target audience, and offer.
Once you can hone in on what your audience wants, needs and desires, you're ability to implement these 10 types of Digital Marketing can be truly powerful, cost effective, and potent while growing, expanding and developing your business.
Digital Marketing allows each and every one of us to level the playing field, get creative and target ideal clients through a wide range of digital platforms. It all starts with coming up with a sound digital marketing strategy.