Content is KING
I'm sure you have heard of that at some point in time over the last few years. The fact is that content has become a pillar in your overall marketing strategy. Content used to be designing and printing brochures or flyers and hanging them up in public places. In today's digital world, those billboards are now in the palm of our hands. Since 2007, consumers have taken 71% of their time researching businesses, products, services, and solutions locally, regionally, and nationally. This comes in the form of articles, websites, YouTube videos, directory listings, consumer reviews, and your very own website. If you're just designing a pretty website with no substance, you're missing out on a boat-load of sales opportunities.
What is Content Marketing?
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. This comes in the form of articles on your blog, videos published in YouTube or on your website, images, infographics, social media posts, or other online platforms.
The Sellinger Group conducted a study that new consumers are spending 71% of their time online researching goods and services before reaching out to a salesperson or visiting your storefront (digitally or physical). That research is content, and if you're marketing your content towards your target audience, you are doing content marketing.
What is Blogging?
Blogging is the most common method of content marketing. Blogging does a couple of things for your business. First, a blog helps you deliver content and information to your ideal customers by answering questions, sharing insights and providing your perspective on a specific topic. Second, Google prioritizes websites with quality content. The more quality blog posts you have in the form of articles, the more likely you're outrank your competition. Third, keywords. Blogs and articles are a great way to emphasize keywords. Google users are typing questions into Google or speaking into Google at a rate of 3.6 billion times per day. If you can answer those questions with a blog post, those specific search terms can and will match with your blog posts and articles. This is one of the pillars of good-quality SEO (search engine optimization). Lastly, recall the 71% research statistic? Consumers are craving knowledge and insights - provide that to them with high-quality content in the form of a blog post or article. Let them conduct 71% of their research on your website with your content.
What is Video Marketing?
Video has quickly become one of the most consumed forms of content in 2020 and beyond. Ages ranging from 5 to 55 are consuming more and more YouTube videos than ever. Video Marketing has become one of the most effective ways to communicate directly with your target audience. If you're not great in front of a camera, that's fine! We develop promotional videos that rank really well, and show up in Google when someone searches for your products or services and business type. One of the best methods of video marketing for us and our clients comes in the form of ranking promotional videos on YouTube and using those videos to collect inbound prospective customers. in the video description we include your business information; phone number, website link, email address or appointment link. We simply put you where the people are spending their time. YouTube is a trusted source, and we get you in front of people on the most popular platform in the world.
Schedule a free content marketing session
If you're unsure about content marketing and if it will work for your business. No worries. Schedule a time that works best for you, and we'll discuss options and determine if content marketing is right for your business.