What is Local SEO?
Local SEO is different than standard SEO. SEO stands for search engine optimization. Essentially, it is the practice of optimizing your website, videos, images, articles, blog posts, products, and services to match the Google phrases your customers are looking for. If you're a pizza place and someone new in town wants to use Google to help them find a pizza place, you'll display ahead of your competitors and likely get the business. Now, it isn't that cut and dry, nor is it a magic-pill. It is, however, a practice that helps connect local businesses with local buyers. Local SEO is essentially taking a product or service and combining it with a geographic location to make you competitive in Google, if not dominate the local market.
Wisconsin Local Marketing is Unique
Marketing a Wisconsin tourism-based business is uniquely different than marketing other businesses. The factors of seasonality, presence of new customers, that most traditional methods don't work the same as they would in larger metropolitan areas. We see too many local businesses spend their hard earned revenues on national companies like Yelp, DexMedia, YellowPages, or companies from over seas and get little to no results in return.
Keywords Keywords and more Keywords
We take the most commonly searched terms and build content around those top search terms, allowing them to match exactly what the Google users is searching for. Voila! In the image below, you'll see a common search term, and then four (4) pieces of content that match those exactly and are in fact ranked in this order #1, #2, #3 and then a copycat that even ranked their website #4 by using my video.