Growth-Driven Web Design
Superior Marketing practices the growth-driven web design principles. The idea is to design a website that is used as a business tool, not just an informational website. The tools help you capture customer information, inform customers of solutions offered, and provide insights into why they should buy from you. The analytics behind the growth come directly via feedback from website visitors and customers-alike. It's the only way a website should be designed and developed to help you grow, develop and expand your business.
What is Growth-driven web design?
Every month, you get visitors clicking on your website, buying your products via e-commerce, reading your articles, and watching your videos. Those activities are tracked by us, and we are able to optimize your website to ensure we're delivering more of what they want. We utilize Google Analytics to track visitors. We see what time of day they're visiting, which device they're using, which pages they're clicking on, and how many are ready to buy - but don't quite buy. We can use that data to help improve upon the customer experience and make improvements to the offer, test promotions, and get those customers to commit to making a buying decision. Growth-Driven Web Design is an ongoing process that is improved upon every month, every week and every day. We make predictable analyses based on what consumers are telling us about your business, products, services, or offers; then, bring those directly to them with a highly-optimized website.
Insert Chat Functions
New technology allows us to implement chat functions on your website to help visitors find exactly what they're looking for without getting lost in various pages. These chat functions track all of the requests and help us improve upon your website to help customers find what they're looking for much quicker, and focus on improving conversions (sales).
Are you focusing on booking appointments via your website? We create appointment funnels to help build value, generate interest and ultimately help you book more appointments through content marketing.
Selling Products or Services
If you're selling products or services online, let us help you build out your e-commerce store, and create your sales funnels to display the true features, advantages and benefits of doing business with you. We created a coffee company testing these exact principles and sell on auto-pilot each month in excess of 300 lbs of coffee directly shipped to our customers front doors.
Long Sales Cycles
Do you have a long sales cycle? In short, the new consumer (Buyer 2.0) is looking for information to validate their purchasing decision and minimize risk (aka Buyers Remorse). Content is what helps push consumers over the edge into commitment. The integration of a blog whereas articles are written weekly to help visitors consume content and learn more about how you conduct business and why they should buy from you. Consumers love to do business with people they know, like and trust. Let us help you tell your story so your consumers can know, like and trust you.
Websites That Rank
We at Superior Marketing cut our teeth on getting websites to rank in Google, Bing, and Yahoo. If you're finding your website just isn't cutting it and shows up on page 3, 4 or 24. We can help you get your website to rank on the first page of SERP (search engine result pages). When prospective buyers turn to Google, they type in a phrase related to a product, service, location or specific question. Our goal is to help you match your website content with the most commonly searched terms and phrases. Our Local Marketing with SEO emphasis package is great for achieving this result. We help you show up in local results with your map, videos, images, articles, directory listings, service pages, and product pages.
Websites That Convert
Our focus at Superior Marketing isn't to design you pretty website to feed your ego. We are in the game to get you results; clicks, calls and customers. Our websites are built to do just that. We help collect customer information, and deploy a strategy to continue showing them content whether we integrate email marketing, text message marketing, or ring-less voicemail reminders. The goal is to bring them back to view new content and help convert them into buying patrons.
Schedule a Free Web Design Discussion
If you're considering redesigning your website and going with a high-priced web designer, schedule a time to chat about your options. We place an emphasis on growth-driven design to help you utilize your website as a business tool and do the heavy lifting of marketing and sales.