About Us

Digital Marketing Agency in Hayward Wisconsin

Superior Marketing is a Digital Marketing Agency located in Hayward Wisconsin providing a wide range of Local Marketing Services to Tourism-Based Businesses. Heavy tourism areas still rely on media from the 1980s to generate new business, put butts in seats, and bring customers into their businesses.

Superior Marketing is on a mission to help northern Wisconsin and the Lake Superior region bolster their tourism efforts with Local Marketing.

Award-Winning Marketing

2022 was a big year for Superior Marketing, there were numerous opportunities earned through various online resources. Through the work with Wisconsin Native American Tribes, Superior Marketing proprietor, Curtis DeCora, earned the National 40 under 40 Award for 2020. Thereafter, a two-year project with hospitality and lodging earned multiple awards, press and achievements for growing tourism-based businesses amid Covid-19 shutdowns.

National 40 Under 40 Award Ceremony in Las Vegas, NV

Wisconsin State-Wide Tourism

In 2021 alone, the Wisconsin Tourism Economic Impact was drastically improved from prior years. Those numbers are impressive.

$12.9B

Direct Consumer Spending

$20.9B

Total Economic Impact

$1.4B

State & Local Taxes Generated

169,700

Total Tourism Jobs Generated

These numbers are indicators that our visitors that flock to our lakes, forests, trails, and natural wonders are looking for an experience, and they're looking to spend money to enjoy that experience.

Let's take a look at those specific spending amounts broken down by the most popular industries.

$3.5B in LODGING
Hotels, motels, private home rentals, second homes $1.6B REC/ENTMT Theaters, amusements, entertainment venues, recreation, personal services

$3.4B in FOOD & BEVERAGE
Full-service restaurants, fast food, convenience stores, bars, grocery stores

$2.6B in RETAIL
Souvenirs, general merchandise, malls, shopping centers

$1.7B in TRANSPORTATION
Taxis, buses, parking, public transportation, car rentals, gasoline

$1.6B in RECREATION and ENTERTAINMENT
Theaters, amusements, entertainment venues, recreation, personal services

60.89% are OVERNIGHT VISITORS
Our Overnight Visitors make up 60.89% of the visitors and 66.67% of the annual visitor spending through lodging, food and drink, entertainment, recreation, transportation and retail.

39.11% are DAY TRIP VISITORS
Our Day Trip Visitors make up 39.11% of the visitors and 33.33% of the annual visitor spending through food and beverage, recreation, entertainment and transportation (fuel).

Northern Wisconsin Tourism Marketing

In the four local counties, $305M of annual tourism spending is produced:

Bayfield County ($84M)
Rusk County ($42M)
Sawyer County ($131M)
Washburn County ($48M)

Superior Marketing is on a mission to help increase these numbers through working with local businesses, tourism bureaus, chamber of commerce, and business leagues to help promote special events, encourage more day trippers, and overnight visitors.

Our lakes and trails are wonder attractions for those seeking an experiential getaway, we have wonderful restaurants, bars, retail shops, recreational opportunities and entertainment to give our guests the best possible experience year-in and year-out.

More Than Visitor Guides and Coupon Books

While we have experience designing, developing, and distributing visitor guides, travel guides, and coupon books to inspire local spending within our communities. Superior Marketing has a focus to work with communities to supercharging their tourism marketing efforts to include hidden gems, must see, best foods, marketing our special events to help facilitate pre-planning for day trips and overnight visits.

The cumulative amount of resources by these DMOs (Destination Management organization) are vast and could be used more efficiently to target visitors where they're spending most of their time - online. There isn't a visitor that walks into a local establishment that isn't on their phone checking prices online compared to a local retail shop, reading reviews of a local restaurant or pub, or reviewing the website of a local recreation or entertainment venue. Our visitors and locals are always on their devices, and it's time we work together to place a strong emphasis on reaching more prospective visitors digitally.

2021 Year in Review for Superior Marketing

Here's some info about the things we have done in 2021:

$1.03M in revenue for marketing clients in 2021
264,818 Clicks Generated in 2021
91,783 Calls Generated in 2021
1,258 Reservations Booked
3,014 Guests Brought to Northern Wisconsin
183% Increase in sales for a Lodging client
141% Increase in guest reservations
27% Increase in sales for the avg client
$800k+ in Savings for Tribes through Group Purchasing
$18K+ in Savings on Payment Processing Fees for 2021

Other Achievements:

National 40 Under 40 Award Winner
Certified Content Marketer
Best Sales Books of All-Time Winner
Best Prospecting eBook of All-Time Winner

Superior Marketing would love to bring more of these results to northern Wisconsin communities through our Local Marketing Solutions, Planning and Development Initiatives.

We Live, Work and Play in Northern Wisconsin

DeCora and his family spend a great deal of time visiting our neighboring communities to play. They love taking day trips to play tourist, visiting unique retail shops, go hiking, biking, and kayaking whether it is on the Chippewa Flowage, Flambeau Flowage, Lake Superior or McKenzie Lake - to name a few. They love to spend their dollars locally, understanding and realizing the impact the local dollar makes on every local establishment.

Curtis DeCora of Superior Marketing is from the Lac Courte Oreilles Band of Lake Superior Chippewa in Hayward Wisconsin, graduate of Hayward High School and Northland College (Ashland WI). As life-long residents and a family of up-and-coming entrepreneurs, they operate Three Bears Lawn Care, Big Bang Fireworks, Boozhoo Coffee Company and Rising Stars Basketball Club as a family. DeCora founded the Tribal Business League as a means to help northern Wisconsin tribes improve their economic impact through group purchasing and resource sharing, as well as the Gitchi Movin' organization focused on getting community members healthy and active through positive physical activity, and donate 5-figures each year in marketing services to local non-profit organizations.

We would love to have the opportunity to work with your community and your local business to help you get you get a bigger piece of the Wisconsin Tourism Pie

- Curtis DeCora, Superior Marketing