Local Maps & Local SEO
Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results.
The simplest way to beginning a Local SEO strategy is to optimize your Google Business Profile. This is a free tool that every business is entitled to, so long as they have a legitimate business that serves clients in a physical location - or - in a specific region.
73% of Clicks Come From Google Map
The Google Map Pack, as shown above, is the section in Google that generates the most activity. This is also where your prospective buyers are viewing your menu, products, services, reviews, business location, website, and much more. They're using this function to help filter out who they want to do business with - and - who they don't want to do business with.
This is the #1 reason why optimizing this profile is so crucial.
Optimizing Your Google Business Profile
This process starts with claiming your Google Business Profile to take full control over how it appears in Google. There is a process that helps you start to rank, and outrank your competitors. Google and many of its partners supply a list of ranking factors each year that they deem most effective for getting a map to rank. Year in, and year out, the same factors top the charts.
If you're finding yourself wondering, how the heck am I supposed to do all of this? Dont' worry about that, we include this in our monthly Local Marketing Service.