Video Marketing in Hayward Wisconsin

What is the next best thing in digital marketing? The answer is video. Let’s not confuse today’s video marketing with the high-priced television commercials plastered on televisions, in live-streaming events on YouTube TV, Hulu or other comparable platforms.

The vast majority of today’s companies are focused on finding where the people are. The people are on social media platforms, scrolling, engaging, and interacting with content. In fact, today’s video marketing strategy is both highly affordable, and highly effective.

Today, you can take your phone or tablet, and shoot some video of you preparing, grilling, charring, plating, or finding other ways to catch the attention of your audience. Pizzerias are flipping dough in slow motion, adding sauces, and toppings in slow motion to get more calls, clicks and customers.

Why Should You Consider Video Marketing?

Video Marketing is becoming more and more effective for businesses, and the costs of video marketing are dramatically decreasing, making this the next best thing in digital marketing.

Let's uncover 6 reasons why you should consider video marketing for your business.

Repurposed: One video can roll across LinkedIn, Instagram, Facebook, and Twitter to name a few. You can share your video across all of these platforms, and it will reach a different audience on each platform.
Engagement: Websites with videos have a higher click-through rate, lower bounce rate, and higher time-on-page. This is all good, because Google tends to reward websites with good metrics for these categories.
Shareability: Today’s consumers are 12x more likely to share a video than they are any other social media post (Small Biz Trends, 2022)
Preference: 72% of consumers reported they would rather learn about a product or service through a video
Retention: Viewers retain nearly 95% of a video compared to just under 10% from reading text
Growth: Businesses that use video growth revenue 49% faster than businesses that choose not to use video (Wordstream, 2019)

What is the Best Video Marketing Strategy?

The best video marketing strategy is to make your business come to life. Share every facet of the business from the inventory, to the show floor, to the staff, manufacturing and to delivery.

Here are a couple of helpful tips to help you take your restaurant video marketing strategy to the next level

Be Brief, but to the point: It sounds simple, but a 30 second video of your servers bringing an entrée to the table, a skilled chef showing off knifing skills, plated food, and your specialty cocktails or drinks.
Remember your ABCs : Always Be Collecting. Use video marketing to boost your marketing efforts to have customers join an email newsletter with promotions for recurring customers, or offer a lunch special redeemable with a promo code. Collecting customer information can help you market directly to them through periodic helpful email newsletters to share weekly specials, or special events.
Highlight what you do well: Highlight what you do well. If you’re a fine dining restaurant, then share the polished version of your operation. If you’re a quick-serve restaurant, share the dishes, the happy faces and paint a picture that your establishment is the place to be.
Differentiate yourself: Every city has competitors on the same block and in the same neighborhood. Highlight what you do differently and why your patrons should have that experience.

Ideas for Video Marketing Inspiration

Share a Product or Service
Identify a couple of your most popular products or services, and highlight them with a video, explain the features, advantages and benefits to help facilitate the purchasing decision. This is also a great way to create awareness in regards to the products, services or solutions you deliver.

Live Demonstrations
Very few businesses will do this, but it is a very bold move to show your patrons how you conduct your business. Is it software installed in a local business? Is it a virtual tour of a featured home listing? Is it the newest inventory on your car lot? Maybe it is a signature drink at your supper club. Show your patrons what you’re doing.

In-depth Interviews or Introductions
The latest trend is to conduct interviews with your owners, staff, or customers. What makes them special in terms of what they bring to the busienss, and why patrons should care.

Announcing New Promotions
Various pubs and brew houses are doing Thirsty Thursday, or the business card promotion whereas you offer a free lunch to your local businesspeople. Find a promotion with a low-cost menu item, and provide that in lieu of your customers information. Record this in a video, and share it on your website, and distribute it to all of the social media platforms your business uses.

Let Us Help You Tell Your Story!

If you're finding yourself wondering, how the heck am I supposed to do all of this? Don't worry about that, we include this in our monthly Local Marketing Service.

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