Content Marketing in Hayward Wisconsin
What the heck is 'Content Marketing'?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer actions.
Content can come in the form of:
While that all sounds like a lot of 'stuff', it truly is a lot of stuff, but we have to consider the customer in 2023 and beyond.
We're talking about Buyer 2.0
What is Buyer 2.0
Buyer 2.0 is the buyer in today's digital world. The buyer that reviews your website, your customer reviews, local directories, your social media activity, and how you appear online in comparison to your competitors.
How Buyer 2.0 Makes Decisions
Buyer 2.0 makes decision much differently than they did a decade ago, and even two decades ago. In 2000, they may have gone to a newspaper, visitor guide, or the phone book, and looked up restaurants, plumbers, tow trucks, or other products or services they need. They would see in ad in that paper, visitor guide or phone book and make a decision solely based on that ad.
In 2010, they may have looked at your website to make a decision.
In 2020, they now have customer reviews, websites, your blog, press releases, your Google Map listing, local directories, and compare you to dozens and in some case hundreds of your competitors.
A study by the Sellinger Group indicate that today's consumers (Buyer 2.0), are 72% through their decision making process before they pick up a phone to call you, or walk into your store front. They follow a process to make a buying decision.
The Decision Making Process
How Can Content Marketing Help Me?
All of your content will help the buyer go through this process seamlessly and with as little resistance as possible. Our Content Marketing Service includes helping you map out your customers buying cycle, and aligning content for each stage of the buying cycle to make it easier to solve problems, answer questions, and address concerns.
If you're a lodging or hospitality business, you may want content written to help facilitate the check-in process, parking, create a map of the property, share local resources for recreation or entertainment, include your process for cleaning and sanitizing, check-in hours and check-out times, utilizing the TV or streaming service. Maybe you have designated smoking areas to accommodate your customers that smoke. You may have an area on your property specifically for boats, trailers, or larger vehicles. You may also include your housekeeping policies. All of these pieces of content can be short, and sweet - to the point - but very helpful in solving problems, answering questions or addressing concerns.
Looking beyond helping customer support content - you can also take some time to tell your story. How you got started in your business, your vision, mission, and overall goal when starting the business. Maybe you share your humanitarianism efforts or local organizations you're involved in. Customers love a great story, and customers connect with businesses that have a personality as its part of the experiential process of doing business. Often times customer loyalty is built when a customer has a great an memorable experience. This experience can built into how you do business, and that experience can be conveyed within your story, your brand, and your content presented on social media platforms, in your blog, in your articles, and in your press releases.
Let Us Help You Tell Your Story!
If you're finding yourself wondering, how the heck am I supposed to do all of this? Don't worry about that, we include this in our monthly Local Marketing Service.