Top Benefits of a Press Release

First, let's uncover the true definition of a press release.

What is a Press Release?

A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information (wikipedia).

Press Releases are official statements from the company, your company, that announce a new product, new strategy, new ownership, new managers, or literally any positive change in your business that you wish to announce to the general public.

Top Benefits of a Press Release

The Press Release, when used correctly, and most importantly, in a timely manner can hit just right, at the right time for your business to capitalize on a new flood of interested prospects and customers.

An example of a press release would be to announce that your establishment is now serving and has an outdoor garden complete with tiki torch ambiance and cabanas to rejuvenate the night life in your local city of town. Another example would be to announce the launch of your business that includes your children, and your parents. Three generations working together to deliver quality services form a locally owned and operated 3 generation business.

A Press Release is not meant to be sales-centric, but rather info-centric, generate interest and facilitate the curiosity of interested buyer through visiting your website, viewing your YouTube Channel, or coming to your grand opening. Press Releases are not meant to be transactional in nature, but rather informative, tell a story, and navigate the readers to learn more through a simple call to action.

Affordable cost
Immediate exposure to an established audience
Increased traffic to your website
Potential sales increase
Major SEO benefits
Builds a working relationship with a PR firm
Provides authenticity to your brand
Helps you establish a new marketing channel

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